UK: Pro Sound News Europe's e-newsletter has covered breaking news, exhibitions (including PL+S, pictured) and much more, writes David Davies. PSN-e was launched during 2006 to cover breaking news stories, product launches, installation projects and every other aspect of the pro-audio world.
Encouragingly at a time of ever-increasing competition in both print and online media, the newsletter has consistently increased its total readership and number of page impressions. Indeed, distribution has almost doubled since the start of 2007 - from 5,541 on 16/1/07 to 10,049 on 17/10/09.
The long-term threat to the PMSE community from spectrum reallocation and the increasing adoption of networking technology in live and installed applications are among the themes to have featured prominently during PSN-e's first 150 issues. The newsletter has also tracked with interest the strong European sales for leading digital consoles like DiGiCo's SD7/8 and Midas's XL8, and helped to mark the birthdays of some of pro-audio's leading lights - Ohm's 30th and Allen & Heath's 40th being just two of the most recent examples.
Through its regular readers' polls, PSN-e has also helped to take the temperature of the industry on matters both serious and, well, rather less so. An enquiry regarding the format of the Frankfurt ProLight+Sound exhibition and whether it should be broken up into two events received an emphatic 'no' vote of 62.1%, while there was an even more clear-cut (71.4%) result in support of PLASA's bid to secure the UK PMSE band manager role. On a more frivolous note, our decision to revisit the mid-'90s Blur/Oasis 'rivalry' earlier this summer garnered a vigorous endorsement (76.9%) of messrs Albarn, Coxon, James and Rowntree.
PSNE editor Dave Robinson reflects: "Every week we bring you stories you won't find in the print magazine, notifications of upcoming events, and news of online developments. We reckon we're giving you an essential but compact read every Tuesday lunchtime. And there's more to come in the New Year, as we overhaul both the website and the newsletter. Oh yes, we've got plenty of good stuff for you as we enter the next decade."
Image Credit: Messe Frankfurt GmbH/Helmut Stettin