MI trade show Musikmesse and pro audio fair Prolight + Sound will merge its audio, DJ and recording segments in a new, central presentation platform at both shows next year.
In 2018, exhibitors who used to be spread over several halls at the two fairs will make their presentations together in Hall 4.1.
The advantages include shorter walking distances for visitors and optimum target-group reachability for exhibitors. Hall 4.1 will be a component part of both Musikmesse and Prolight + Sound and, therefore, integrated into the visitor marketing and information services of both events, from the exhibitor search engine to apps and the official catalogue.
“The synergies generated by Musikmesse and Prolight + Sound are a decisive factor behind the success of the two events. Bringing together the various parts of the audio, DJ and recording product segment in Hall 4.1 will reinforce these positive effects”, says Michael Biwer, group show director of the entertainment, media and creative industries business unit at Messe Frankfurt.
“The new concept for Hall 4.1 is the result of numerous discussions with companies from the sector,” he added.
The focus of the hall will be on products of interest to both professional users from the event and media technology segment and musicians, music producers and musical-instrument retailers. The products include microphones, effects and signal processors, cables, mixing desks, control units, monitoring tools, production tools and recording hardware and software. As in the past, visitors will find products for (live) PA systems and fixed installations in Hall 3.1.