Martin Audio has appointed PROAV as its new distributor in Azerbaijan.
Based in the capital of Baku, PROAV was registered in 2012 by partners Elshan Aliyev and Rustam Hajiyev.
In order to bring Martin Audio to its client roster, Aliyev approached managing director, Dom Harter, whom he had known from his work with previous companies.
“There were many things I liked about Martin Audio,” Aliyev said, “notably the quality of the sound, the product line in general and the strength of the brand name. We also liked the fact that they are utterly dedicated to sound systems – rather than running a diverse portfolio like other manufacturers – and their pricing is reasonable. You could say we are more than happy with Martin Audio.”
PROAV says that it sees great potential for widening the company’s brand profile not only in Baku but in cities such as Ganja, Sumgait and others. The company is now planning a series of open days and exhibitions, along with ‘social media and door-to-door marketing’.
Aliyev said the initial focus will lean heavily towards the CDD, WPM and BlacklineX ranges. “Fixed installations will take priority to establish the quality of Martin Audio solutions — in fact there are already several installation projects pending, but we are also planning to rent out some models (such as MLA Mini) for small size events,” he said. “When both quality and price are realised, customers soon start knocking on doors,” he believes. “And with the depth of the Martin Audio catalogue I am confident we will comfortably be able to meet the demands of both the rental and installation segments.”