Powersoft has today announced on the first day of the ISE show in Amsterdam, the appointment of Mennegat Trading BV to its distribution network.
Mennegat will promote Powersoft's lightweight, high-power, energy efficient fixed install and rental staging series of amplifier platforms across the Netherlands. The company brings 20 years of experience and a focus on audio solutions.
Mennegat Trading is a distributor of professional audio equipment in the Dutch region, operating a partner network of integrators and installers. The company supplies 100 Dutch system integrators and contractors in key market sectors that include corporate buildings and sports venues. The company also supplies wholesale to AV rental companies and electrical installers.
Powersoft's ESA regional account manager, Stefano Previtali, said: "Mennegat has a very personal approach and the relationship has been rewarding from the start. Yet, the decision to work with Mennegat stems from three main factors. First, the company is focussed on specific brands that complement our rack amplifiers. The positive consequence is a high quality of communication. Mennegat delivers in a fast and professional manner and ensures everything is on hand to support its partners and its brands.
“Mennegat also invests a lot of time and resource into training, a valuable activity for our advanced platforms in many markets. The final deciding factor is the company’s promotional activity. Mennegat supports an interesting network of regional distributors and this revolutionary approach grants quality and common goals to the entire process.”
Mennegat's marketing director, Ferdi van den Berg, added:
“The philosophy of Powersoft Audio responds to our approach to target vertical markets. Values of sustainability, sound quality, safety and innovation are very important to end-users. Powersoft offers these values in perfect product solutions to fill these demands.”
Previtali concluded: “Powersoft's philosophy is about ‘making ordinary extraordinary’, and Mennegat Trading perfectly aligns with this, so we very much look forward to working with them.”