POLARaudio has created a new division within the group to complement its integrated solutions and MI/retail divisions.
The professional audio division will better serve new and existing clients in the hire, events, broadcast and rental sectors.
The company has also hired Nick Turner (pictured), who joins the company as the new division's UK sales manager.
With more than 10 years experience at Adlib Audio's sales and installations departments, Turner has worked on projects including theatres, live music settings and education establishments, forging close relationships with technical managers at high-profile venues.
Turner says: "My experience across all sectors of the pro-audio industry is an ideal grounding for this role. I'm accustomed to working with leading industry brands alongside major production companies to supply bespoke solutions, very often in the face of tight deadlines.”
Tim Riley, director of brand development at POLARaudio adds: "The formation of our new division needs the specific focus of a discriminating industry professional who knows exactly what is required for a given situation. Nick fits the bill perfectly and his skill-set is exactly what POLAR Professional Audio needs. He is known and respected by the industry's major players and his technical suitability is second to none.”