LOUD Technologies and POLAR Audio have announced a distribution agreement whereby POLAR Audio will serve as the distributor for the Ampeg and Mackie brands in the UK and Ireland, commencing 1 June 2013. Prior to the agreement, LOUD Technologies sold directly to UK dealers.
Pictured is Mackie’s DL/DLM system, launched at Winter NAMM this year. “Together, the Mackie and Ampeg brands have over 60 years of history in the UK and Ireland markets with one of the industry’s most loyal dealer and user bases,” explained Tony Williams, who will continue his position as director of sales, EMEA. “POLAR Audio will build on this success by delivering improved local stock availability, excellent in-market sales, technical support, and elevated levels of marketing and brand awareness.” “We are extremely excited and feel privileged to be chosen as the exclusive UK distributor of these market leading brands, “ added John Midgley, MD of POLAR Audio. “Mackie and Ampeg are at the core of the music industry and we are confident that with our local support and strong relationship to the dealer network we can gain further market share in the UK.” www.polaraudio.co.ukwww.loudtechinc.com