Nearly 40 years on from its foundation, loudspeaker manufacturer Outline has reworked its logo in order to increase its brand appeal. The renewal will be gradual and involve most of the current and future range.
Since the early 1970s, Outline’s logo has always incorporated a distinctive feature – a stylized auricle – coupled with the name ‘Outline’ written in its entirety. From now on, the auricle will appear on its own without any writing (‘Outline’ will appear in its entirety on the rear panel, or in any case on other areas of the product). The steel logo will be set into the metal front grille, which will therefore also have a new look.
Outline’s Michele Noselli explains the change: “In our opinion, the renewed ‘ear’ has the great advantage of conferring the products stylish incisive lines, while maintaining a discrete look, as befits professional equipment. With this small but important revolution, we believe we have succeed in our intent to make the logo easy to recognize and remember, giving an idea of compactness, power and dynamism, with a pronounced personality, worthy of top Italian-made products.”