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Outline inks new UK distribution deal with CUK

Italian manufacturer ends longstanding arrangement with Peter Barnard’s Outline UK operation as it seeks to expand worldwide partnerships.

Outline srl, the Italian professional loudspeaker systems manufacturer, has appointed CUK Audio as its distribution partner for the UK.

“This year, 2013, is our 40th anniversary and our business is expanding globally,” says sales director Chris Hinds. “To that ends we are continually refining and expanding our worldwide partnerships. Bringing CUK on board as our UK partner is part of this on-going process, and we’re fortunate to have found a company of this calibre to represent our products.”

Concerning Outline’s outgoing UK representative Peter Barnard, Hinds says, “Peter has done sterling work in helping to develop Outline’s presence in the UK, and he has our gratitude and respect. Our move to CUK is a natural development of the brand and its representation here.”

Barnard told PSNEurope: “The last 15 years have been very enjoyable and I wish Outline all the best in their future ventures. I hope the brand will continue to flourish worldwide.”

Whilst CUK Audio’s portfolio has given it a prominent position in the UK’s installation and AV markets, recent additions including Powersoft, CADAC and Cordial Cables has expanded the company’s live sound offering. This led managing director Stuart Thomson to create CUK Live, a new division dedicated to serving the live sound and concert rental markets.

“With CUK Live being clearly focussed on the needs of the live market, it became clear that we needed a credible loudspeaker offering for the sector,” says Thomson (pictured).

“We’d been looking for some time now, but frankly what we found were numerous loudspeaker manufacturers producing similar product lines with little differentiation between them.”

However, Thomson says, from his first meeting with Outline “it was apparent that the brand, the people, the technologies and the attitude were a very good fit with our own approach to the business”.

“It genuinely offered something different and of course we’ve watched Outline grow internationally in recent years, which tells its own story,” he says.

This growth in profile follows the 2011 launch of the Outline GTO line array system, which has received critical acclaim from both existing and new customers. The GTO C-12, a 20% more compact version of the system, debuted at Prolight + Sound in March.

“The addition of Outline complements a strong brand line-up for the touring markets for us, and consequently we are seeking to add a new member to the CUK Live team, whose brief will be to deliver the same standards of commitment and quality as we have achieved elsewhere,” concludes Stuart Thomson.