Giles Orford, director of marketing for Focusrite Novation and representative for MIEW rides, is appealing for dedicated cyclists to join the 2015 Ireland tour at the end of September.
On three previous occasions, the ‘Music Industry East to West’ ride has raised over £10k each year for the In Tune for Life charity, of which Orford is a patron.
“I, and a number of other riders, look forward to the annual 200-mile MIEW ride, this being its fourth consecutive year. It’s great to be doing something we love, for a cause we believe in, working with a charity we know can make a difference and ever increasing sponsorship, long may it continue.”
Orford has pumped up his plans for 2015: “This year we’ve built on the concept of MIEW Spirit Rides. We’ve got colleagues in Germany (led by Neil Burdock from Ableton) and elsewhere who can’t join us at the start point in Rosslare, near Wexford, but they want to support ITFL. So they’ll ride with us in spirit, covering the same distance, on the same weekend and raising money alongside us.
“We’re going global!"
Over the past three years, with riders’ individual sponsorship efforts boosting the support of some of the MI/pro-audio industry’s most enthusiastic companies, over £30,000 has been raised to help empower artists around the world to improve the health of poor communities through music and video. NewBay, publisher of PSNEurope, continues to be a sponsor.
Mark Nunn, COO of In Tune for Life, spoke of the venture: “These are still hard times for charities, for everybody, but every year people amaze us with their support for the MIEW rides. It’s incredible the lengths they go to and the pain they’ll endure to support a good cause. Without the riders and the sponsors we wouldn’t be able to do what we do and we’re incredibly grateful. Bring on MIEW 2015 in Ireland!”
If you're interested in riding for charity across either Ireland (starting from Rosslare near Wexford) or Germany on 26th/27th September, Orford encourages you to contact him directly before Tuesday 30 June on email@example.com
Framed above are last year’s riders. “That's me and my dad, principal bassoon for the London Sinfonietta, on the tandem,” notes Orford. “He's 65 and did the whole 200 miles with me. He won't be doing it again!”