New London studio turns to VDC

Much-trumpeted new North London facility Snap! Studios – which is owned by Funky Junk founder Mark Thompson – enlisted VDC Trading to cater to its A/V cabling requirements.
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Much-trumpeted new North London facility Snap! Studios – which is owned by Funky Junk founder Mark Thompson – enlisted VDC Trading to cater to its A/V cabling requirements.

The company was brought onto the project by Marco Pasquariello, who managed the Snap! Studios build programme and is the facility’s studio manager/house engineer. For Pasquariello, the A/V cabling had to satisfy a number of demanding criteria for it to satisfy the requirements of the new studio, which is rich in vintage analogue kit gear collected by Thompson over many years.

“We needed the highest quality cable in terms of signal transmission and low noise floor,” said Pasquariello. “Equally, we were faced with a huge complexity of cables, some very long runs and a number of very tight bend radii.

“In the first place you need a cable that can take all that in its stride. Then you need to be sure you won’t have to start ripping the place apart to replace a failed cable later on down the line. The Van Damme cable specified and supplied by VDC ticked all the right boxes in terms of performance, whilst we can have absolute confidence in its reliability over time. It’s proven in some of the world’s most famous studios.”

The cable was also determined to be complementary to Thompson’s desire for a ‘calming and creative’ environment in which musicians can move around freely – as opposed to being located in one live room for hours on end.

“Everything is geared towards making the studios a creative space,” said Pasquariello. “There’s Astroturf instead of carpet in the corridors, the layout and decor are calming and understated and all the furniture is stylish and comfortable.

“But all that is not much use if the musicians are stuck in the live room all day long and that is where we again turned to VDC for help. We found that using a Van Damme co-axial cable would allow us to create instrument feeds of up to a mile long.

“In essence, it means that you could have a musician sitting pretty much anywhere in the studio but still playing along with the rest of the band in the live room. Realising this, we installed instrument feeds linking the main studio to every other room in the facility – so music created on an instrument in one room can be simply and easily patched through to an amp in any other room.”

Tim Fox, sales manager at VDC, commented: “It’s always great to see customers benefit from the hard work we put in to continually drive up the quality and durability of our cabling, as well as our willingness to go the extra mile in terms of customer service and technical consultancy.”

www.vdctrading.com

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