PreSonus announced today that the new Algam–Music Distribucion alliance will serve as its exclusive distributor in Spain and Portugal, commencing immediately.
Algam, one of Europe's leading distributors of MI and audio products, will take care of the supply chain, while Music Distribucion, a well-established distributor based in Barcelona, is to take charge of sales and marketing activities.
"We're delighted that Music Distribucion has teamed with Algam," says PreSonus Europe managing director Michelle Lynch. "Algam is absolutely amazing – they're consummate professionals who know the market extremely well. In a relatively short period, they have already greatly improved our sales in France. We are confident that this new alliance will do wonders for our presence in Spain and Portugal."
Manel Punti, Music Distribucion general manager, adds: "At Music Distribucion, we are extremely enthusiastic about this partnership with PreSonus. It not only increases our [offering of] audio products, [but] extends the commitment we made to our dealers to bring them the latest technology and complete audio solutions. Because we are fond of PreSonus products, we are convinced the brand will quickly grow in Spain and Portugal."
Benjamin Garnier, Algam managing director (pictured, left, with Punti), concludes: "Algam started distributing PreSonus in France earlier this year, and the first months have been tremendous to say the least. We are delighted to reinforce this partnership with this highly innovative company. Our privileged partner Music Distribucion will enjoy our new 200,000-square foot logistics center here in Nantes, France. Sharing the same stock for Spain, Portugal and France, we can guarantee a comprehensive offer and a better availability."