The National Association of Music Merchants (NAMM) has reinforced its increasing commitment to pro-audio brands with the announcement of a full educational session schedule for the Hands On Training (H.O.T.) Zone during the 19-22 January event, writes Dave Robinson.
The sessions will focus on the pro-audio sector, in addition to entertainment technology and music business operations segments.
Joe Lamond (pictured), NAMM president and CEO, tells PSNE: “The NAMM Show brings together the most important pro-audio buyers and thought leaders from around the world, and the top pro-audio manufacturers don’t want to miss out on that opportunity. Pro-audio and live sound is one of the fastest growing segments in the industry and NAMM is committed to bringing valuable content such as the H.O.T. Zone sessions, which this year will include workshops from the National Sound Contractors Association, and events such as the TEC Awards to these important attendees.
“Also, recent changes in retailing have led many NAMM retail members to get into the pro-audio space including selling and installing church sounds systems, so we're really seeing the lines blurring between MI and pro-audio.”
The HOT Zone, on level 2 of the Convention Center, presents a wealth of learning opportunities for professionals in the recording, live sound, DJ, house of worship, commercial systems integrators, and stage and lighting industries. Industry partners, publishers, organisations and associations will offer special training workshops, master classes, clinics, mini-conferences and networking opportunities during the show.
Lamond went on to underline what non-US based companies, particularly those from Europe, stand to gain from travelling to the show. “The NAMM Show brings together the entire music products supply chain – buyers, sellers, distributors, reps and even top artists – all in one place. NAMM is the world’s show and the place where the most new products are launched. And while there are many shows that industry professionals around the world feel obligated to attend, the combination of good business, learning and networking opportunities as well as a great show vibe together with that great Southern California weather during the third week in January make the NAMM Show the one they want to attend.”