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‘The centre of the music universe’: Record breaking NAMM 2019 attendance tops 115,000

Over 2,000 exhibiting companies representing more than 7,000 brands made the trip to Anaheim last week

Some 115,301 attendees flocked to last week’s NAMM Show in Anaheim – the biggest audience in the event’s 118-year history – with numerous exhibitors citing it as one of the best events in recent memory.

Held between January 24-27 at the Anaheim Convention Center, this year’s attendance built slightly on 2018’s then record-breaking figure of 115,085, which at the time represented a 7.5 per cent increase on 2017. Meanwhile, more than 2,000 exhibiting members graced the show floor this year to represent 7,000 brands.

The show also saw significant gains in its global reach, achieving a targeted year-on-year increase of 14 per cent in international participants.

Unsurprisingly, many exhibitors were quick to sing NAMM 2019’s praises.

“For four days, the center of the music universe is right here at The NAMM Show where we’re connecting with our top customers and artists,” said David Glaubke of HARMAN Professional Solutions. “This continues to be the premier event to launch products that will shape how music is made, performed and recorded for years to come.”

“NAMM 2019 was a landmark show for Yamaha,” commented Tom Sumner, Yamaha Corporation of America. “You could say it was a year of growth for us. After witnessing the excitement and energy in the audio-focused North Hall last year, we added a new booth this year dedicated to our Yamaha and Nexo Commercial Audio solutions. We met with lots of old friends and found some new ones at the North Hall booth. We also added a separate display for Ampeg bass amps. The crazy-big 14-foot tall SVT was a popular display in the Marriott lobby and the Ampeg booth was packed from opening to closing every day…. A big show for Yamaha indeed.”

David Claringbold of d&b audiotechnik was equally impressed by this year’s show. “We launched the KSL System, the new addition to the SL Series, our top range concert line array series,” he said. “This was d&b audiotechnik’s most significant product release outside of Germany in the company’s history. We chose The NAMM Show for a launch of this stature because the timing and location of NAMM is so well suited to our global market. We have been inundated with people wanting to get up close to the KSL system and talk with our people on the booth and have had a packed demonstration room for our d&b Soundscape Immersive technology presentations. We look forward to returning next year.”

Andy Munitz of Sony Pro Audio added: “I love this show, there are so many types of customers that come through, people that have used our products for years and love them and people that also want to learn about the new products constantly. We have video people recording performers, engineers, singers, musicians, you have quite the cross-section and that’s great for allowing us to promote our product and of course at Sony since we make so many different kinds of products.”

Reflecting on this year’s outing, NAMM CEO Joe Lamond commented: “We live in accelerated times in technological developments and global business and market conditions, and that can create unpredictability in any industry. However, if you take a look around The NAMM Show, one could find many reasons to feel quite comfortable about the importance of music around the world and future of the music products industry. From the exciting innovations of our exhibiting members, the creativity of our retail members in finding enhanced ways to serve their communities, especially music educators, to the expanded live sound, lighting and event tech professionals and companies who made the trip to Anaheim, the connections, business opportunities, and education offered each the tools needed to succeed in the year ahead.”

You can read our interview with Lamond on NAMM 2019 here.

You can also relive some of this year’s NAMM 2019 highlights here.