How NAMM is improving sound levels on the 2018 show floor

The California show is stepping up to improve sound levels from booth to booth at the 2018 edition of the show
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NAMM is taking extra steps this year to further improve sound control levels and enhance attendee and exhibitor experiences on the show floor.

On its website, the NAMM organisers state: “We take sound levels very seriously at our shows. Our goal is for every exhibitor, partner and attendee to have the most business-focused and positive experience possible. That’s why at The 2018 NAMM Show, there are now new ways we are reducing sound levels to enhance your experience.”

A re-organised show floor

The trade show floor has been re-organised to maximise buyer time, with product segments now closer together. It has also incorporated the tools and technology to reduce the sound of product demos.

Special consideration has been given to all communities including grouping product categories together to optimise experience. Percussion will be in one area, string and bow in another, as well as sections of guitars, keyboards, pianos, pro audio, event technology and more. This will allow for targeted demo options, and will allow buyers to find products faster.

Additional sound patrol

Every year, sound policies are enforced, and this year is no exception. NAMM will be adding additional sound patrol to distribute citations to those breaking sound rules. Demos are only permitted for up to five minutes for buyers and may not exceed a decibel level of 85. The NAMM Floor Management team tests sound levels throughout the day and will give verbal and written warnings. If necessary, NAMM will take action, including removing badges and closing booths for the remainder of the day or even shutting down a display for the duration of the show.

Economical sound-proof demo rooms

NAMM will offer more demo rooms on the show floor for exhibitors to use throughout the show at no cost. In addition, it has worked with Freeman to create cost-effective demo rooms available for rent in your booth, starting at $895.

All demo rooms contain lighting, integrated ceiling, and installation/dismantling service with furniture, décor and air conditioning upgrades.

Sound-buffering aisle signs

New this year, NAMM will be pioneering sound-buffering aisle signs and panels located throughout the show floor at the ACC and ACC North. Manufactured by the sound absorption specialists at GeerFab Acoustics, the design of the aisle signs features 12 layers of sound absorption material creating a two-inch thick fiberglass panel that is wrapped in acoustically transparent nylon sailcloth. These custom-made signs are designed to significantly help reduce sound levels across The NAMM Campus.

NAMM exhibitors are able to use GeerFab’s MultiZorber panels for their own booth signs or in the construction of their exhibit to contribute to the absorption of sound in the exhibit hall. If you are interested in using this technology, contact Joe Pestka with Freeman at joe.pestka@freeman.com to develop a sound-absorbing solution for your exhibit. To learn more about these products, click here.

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