President and CEO Joe Lamond talks about what to expect at NAMM 2017
The 2017 NAMM Show will be the first to host a dedicated live sound education day. What should visitors expect?
Live sound day will offer a deep dive into the most relevant, important topics for this community. The opening session, for instance, will feature an exciting panel of pre-eminent front-of-house mixing engineers, moderated by live sound engineer Mark Frink. A session on Dante networking technology will reveal how major manufacturers are using Dante in their products, and also preview what’s to come with Dante training and certification on the following days at the show. Plus, there will be sessions on DSP tools for enhancing a live sound system, future-proofing your wireless inventory, live recording and more.
Why is The NAMM Show a good home for the US live and touring sound community?
The NAMM Show takes place on the doorstep of one of the world’s most active and exciting live sound hubs, and with so many pro-sound and touring professionals already attending the show, the depth and opportunities for the community continues to grow. Our goal is to deliver career-enhancing opportunities each day through next-level education from industry luminaries and peer-to-peer networking, all taking place alongside the many exhibitors and participants who make up the broader musical ecosystem.
For manufacturers who attend the show or are thinking about attending, the show offers a stable and reliable platform to access the global buyers and distributors representing over $10 billion dollars in purchasing power. For professionals thinking of the same, I would encourage them to attend, enhance their skill sets and industry connections, as I suspect for exhibitors and professionals alike that you will find your home is at NAMM.
Audinate will offer Dante certification throughout the show for all visitors, for free. Is this a sign of things to come?
We believe that becoming proficient in the latest technology will help our friends in the live sound community be more successful in the year ahead. By offering these important opportunities at NAMM, we hope to continue to build on our reputation as the place to go to learn and grow as an industry professional. In the future, I can see even more education, events and networking opportunities for live sound professionals at The NAMM Show.
The recording industry has become a part of the fabric of The NAMM Show, how will that remain the case?
Along with a robust show floor spotlighting the latest innovations in the recording market, recording will also be a centerpiece of the education program at The NAMM Show. TEC Tracks sessions will cover everything from vocal mic-ing technology to studio design to mastering to vinyl – the most relevant topics for this community of professionals. Saturday’s TEC Tracks program will even have a special focus on recording and feature special sessions by super producers Peter Asher and Jack Douglas, who will be inducted into the NAMM TEC Hall of Fame at the TEC Awards that evening.
The NAMM Show has a unique atmosphere – you have LA rock stars mingling in the aisles. How do you keep the show feeling fun while still making it a place for business?
I suspect that one of the things that make the NAMM Show unique is that in spite of the wide range of attendees we are all united in our love of music and the desire to learn and grow. When artists are walking the aisles they are not thinking ‘celebrity’, rather they are a part of as community of musicians who are simply looking for the latest tools to practice their craft. Journeyman players who are respected for their music not who they might be dating… And the business of making and selling the latest innovations will always be one of the primary reasons so many make the pilgrimage to Anaheim. New product introductions drive our market, as they drive any market, and NAMM is the place where more new products have made their debut for over 100 years.
By 2018, The Anaheim Convention Center will have expanded with a new hall and a lot more floor-space. Are your plans for 2017 indicative of how The NAMM Show plans to grow?
Each year, The NAMM Show is renewed by innovations in the industry, new companies and a fresh sense of energy, so in many ways, we plan for a new show every year. While we are constrained by the size of the Anaheim Convention Center, we are eagerly awaiting the opening of the expansion in 2018 to meet the demand of attendees and companies which have wanted to expand for years and welcoming the many new companies and crowds that we’re so fortunate to be attracting to the show. High tides make all ships rise, as the saying goes and as we inch closer to 2017 and look to 2018, we will continue to enhance the NAMM Show experience for all attendees and members.