German sound reinforcement firm HK Audio is undertaking a complete global overhaul of its visual and brand identity with the introduction of its new marketing campaign: the Soundmakers.
Launching at the 2016 Winter NAMM Show in Anaheim, California, the Soundmakers campaign is the result of two years of work, preparation and planning by HK Audio’s marketing team in collaboration with a number of external agencies from across Europe.
Focusing on the Soundmaker – the person who is fascinated by the energy of sound from any perspective – the campaign brings clean, fresh visuals to the entire HK Audio output, from websites and social media channels through to traditional print advertising and even products themselves.
The new HK Audio corporate design philosophy will be applied by the brand’s worldwide business partners immediately, with results set to be seen across an increasingly wide range of activities over 2016 and beyond. The first major Soundmakers promotional video, which showcases the fascination for sound that is key to the campaign’s message, is being released to coincide with the NAMM Show.
Nicolas Petit (pictured), HK Audio’s chief marketing officer, said: “We want to provide an emotional home and a stage for everyone who is as fascinated with sound as we are at HK Audio. The Soundmakers message touches all bases and target groups – from musicians, bands and DJs through to sound engineers, installers and even HK Audio employees themselves. We’re all Soundmakers, and we are going to share our passion for great sound together in a global community. This is just the beginning…”