Musikmesse will present a professional development programme for the musical-instrument sector for the third time at this year’s show (April 11-14).
The ‘Business Academy inspired by SOMM’ programme in Hall 11.1 will offer workshops, impulse lectures and keynote addresses by renowned speakers from the worlds of business, law, science, politics and media. All lectures will be available in English and German.
The highlights of the lecture programme include “Blockchain or block flute – about the sense or nonsense of Blockchain technology in the music instrument market” (Steffen Holly, Fraunhofer Institute for Digital Media Technology), “Trade in CITES protected woods for music instruments” (Dr. habil. Gerald Koch, Thünen Institute) and “The new EU Data Protection Regulation – what companies need to consider” (Benjamin Spallek, Creditreform Compliance Services GmbH).
“The developments driving the musical-instrument sector are many and varied. Together with our partners, we offer a first-class opportunity at Musikmesse for participants to imbibe ideas for their own business model and to exchange ideas and information face-to-face with experts and competitors about challenges and solutions”, says Michael Biwer, group show director of the entertainment, media and creative industries’ business unit of Messe Frankfurt Exhibition GmbH.
“This year’s programme comprises a balanced and topical spectrum of subjects relevant to the musical-instrument sector – with the aim of offering trade visitors strategic and artisanal knowledge on a very high, comprehensible and practical level”, says SOMM CEO Daniel Knöll.
The aim of the Business Academy is to align theory and practice and to communicate the essence of complex subjects in a comprehensible way.