Amnesty International has joined forces with fairsharemusic to provide 'feelgood downloading', reports PSN-e. Music fans using the site (link below) can donate to Amnesty as they download at no extra cost. fairsharemusic's site currently has over 8.5 million tracks, with prices starting at £0.79 per song.
The key area in which the site differs from similar music sites is in its donation system, whereby half the profits from each track downloaded are assigned to a specific charity. By participating in the scheme, Amnesty joins the ranks of founding partners including the British Heart Foundation, British Red Cross, Centrepoint, Friends of the Earth, Great Ormond Street Hospital, NSPCC, Oxfam, Sue Ryder Care, Teenage Cancer Trust and WWF.
Lee Cannon, co-founder of fairsharemusic, commented: "Having worked on high-profile charity projects such as Live Aid and the Children's Party at the Palace, we know that great things can be achieved by harnessing the power of music to help others. By offering the same quality experience and value that people have come to expect from established music sites, we're giving them the opportunity to make a difference - without doing anything differently."
Amnesty International UK digital manager Jaz Cummins (pictured) added: "fairsharemusic is a fantastic idea and a great example of 'feelgood downloading'. Launching just ahead of Glastonbury and the summer festival season, it's a powerful reminder of how music, passion and good causes often go together. The more people download their favourite music, the more money goes to human rights and other work. It really is a win-win situation."