MODE AUDIO has appointed Michael Craig Enoch as vice president of international business development.
In this role, Enoch will be responsible for increasing global sales efforts with a focus on building distributor and dealer networks worldwide.
Born and raised in West Virginia and a US Air Force veteran, he completed his Bachelor of Arts Degree in Theatre and Broadcasting from Marshall University, as well as doing graduate work at the University of Nevada Las Vegas in Public Administration.
An industry veteran, Enoch has had roles in venue management, event promotion, production, and talent buying for such companies as AEG and Live Nation. He has managed several large facilities including the Mercedes Benz Arena, Amway Center, the Thomas & Mack Center, and the Coors Amphitheater. He also has experience with international events and venues including the Queen Sirikit National Convention Center in Bangkok, Thailand and the Studio City Events Center in China where he served as a consultant.
Enoch described his new position as a challenge and a career-defining opportunity. “This company presents me with many unique opportunities including developing new product offerings and expanding our distribution network. My experience has shown me that it’s not just about hearing the music at a given production, it’s how patrons’ expectations can be realised and then exceeded. My background with venues gives me a unique perspective which I intend to leverage toward the continued success of MODE AUDIO products.”