Yamaha Music Europe have announced that Mike Ketley is now managing director of the UK operation. The move coincides with the company formally becoming Yamaha Music Europe GmbH (UK) on the same day and 'Mike' Megumu Matsumoto, the current MD returning to Japan to assume a role in the company's corporate planning department.
Prior to the appointment, Ketley was director of the acoustic division, brand manager, director of corporate affairs and in charge of Yamaha's extensive educational and music school activities. He has also been at the forefront of the expansion of Yamaha Music Schools into UK state schools and the introduction of Yamaha Guitar and Drum courses.
Ketley joined Yamaha from the Hammond Organ company in 1981 and was made a director in 1985 having managed the company's entry into the portable keyboard market in 1982 . Following 10 years running the portable keyboard division he became director of the electronic keyboard division in 1991.
In recent years ketley has been key in developing Yamaha's corporate relations strategy with major media players including Classic FM, Jazz FM, and leading specialist music publications. He has also been at the forefront of many of Yamaha's partnerships with leading professional music educational and charitable organisations including the NSPCC and Childline Rocks, Future Talent and the All Party Parliamentary Jazz Appreciation Group He also serves as a Trustee on a number of educational development boards and has confirmed that he will be continuing this work in addition to the MD role.
Ketley said: " I am delighted and honoured with this new appointment and to be charged with the responsibility of taking Yamaha's activities in the UK to the next level. We have an incredible team here, all passionate about the Yamaha brand and committed to supporting our dealer partners, we will continue to create the industry's most effective marketing campaigns and will be extending our plans to grow the market for music makers. We are already well advanced on a range of exciting plans and activities that we will be announcing shortly, all aimed at providing our dealers with new and additional sales opportunities."