MIEW (Music Industry East to West) Rides has announced plans for the 2013 edition of its energetic bike jaunt.
Last year, an intrepid group of music industry professionals took on a 200-mile east-to-west ride in mid-September: two days of sweat across beautiful, challenging English countryside to raise money for In Tune for Life, a UK charity helping change lives through music.
The ride was completed to schedule with casualties limited to two tyres, a control cable and a missing tooth. Through riders’ personal sponsorships and the support of a range of industry companies, nearly £10,000 was raised to help improve the health of poor communities through music and video.
This year they’ll go several thousand vertical feet better. They’re upping the ante and moving the ride to Wales to take on the Brecon Beacons on 7-8 September, as well as several other challenging aspects of the famously three-dimensional terrain.
Giles Orford for Focusrite Novation, and representative for MIEW Rides, says he is looking forward to the big weekend.
“It’s perfect. We’re showing this concept has got legs. We get to enjoy a great bike ride each year, and raise important cash to support In Tune for Life. 2012 was a great weekend, a great challenge; this is going to be a better weekend and a bigger challenge. And ultimately, we’re helping empower creative talent within communities suffering from poor health and poverty. A huge thank you to the confirmed sponsors for the 2013 MIEW Ride; Focusrite, Novation, Serato, Audio Technica, NewBay Media, Sound on Sound, Loop Masters and DJ Tech Tools. You’ve got us off to a great start!”
In Tune for Life is hoping for similar success in 2013. COO Mark Nunn says: “These are tricky times for charities, just like they are for everyone else. But MIEW is a big day for us, something very positive to look forward to. We’re so grateful to all the sponsors and the riders on board already and we’re excited to welcome more.”
“This is really crucial to us continuing to do what we do,” he continues. “MIEW was our main source of income last year. It’s not a cliché when we say that every rider, every sponsor makes a difference. They’re absolutely crucial to our work, all of them.”
Anyone interested in taking part in 2013 (but with only five weeks to prepare!) should contact firstname.lastname@example.org