Music virtual reality (VR) company MelodyVR has appointed former Shazam executive Miles Lewis as CCO.
MelodyVR is the world’s first dedicated VR music platform, and has partnerships across the music industry, with record companies Universal Music Group and Warner Music group, as well as NEC Group venues and others. The company teamed up with ex-One Direction singer Liam Payne in December for its first ‘Live in VR’ event.
Lewis has joined the London-based music technology company from Shazam, where he held the position of international senior VP, and also previously worked in sales and commercial roles at Last.fm, Yahoo, and AOL.
In his new role, Lewis will lead commercial strategy and strategic partnerships, with a key focus on revenue generation and global growth.
Lewis commented: “The opportunity to experience your favourite music via virtual reality is a new frontier in entertainment. I look forward to launching exciting and engaging initiatives that will build meaningful commercial partnerships and I am incredibly honoured to be joining the MelodyVR team at this point in its trajectory.”
Anthony Matchett, executive chairman and chief executive of MelodyVR said: “Miles’ prior experience across sales and commercial functions will further our opportunities with regards to strategic partnerships, branded content opportunities and revenue generation.”