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Mark Davidson fills first Focusrite RedNet role

Responding to strong interest in its Dante-based Ethernet audio networking system, Focusrite has appointed pro-audio veteran Mark Davidson as business manager for RedNet – the first product-specific appointment for the company.

In response to widespread interest in Focusrite’s RedNet Dante-based Ethernet audio networking system, and in the wake of a year which has seen sales of the brand expand by over 60%, Focusrite has announced the appointment of Mark Davidson (pictured) to the position of business manager for RedNet. Davidson has a strong background in both professional audio and data networking sales and marketing, having worked at Optocore, Clear-Com and Riedel. “Audio networking is emerging as a major theme in professional audio. There’s an extensive market for RedNet in a whole range of markets from live performance to fixed installations,” said Davidson. “In addition to the obvious larger-scale markets, I think there are a significant number of niche applications for this technology. I want to identify those areas and develop them alongside the mainstream applications.” Damian Hawley, Focusrite’s sales director, is similarly enthusiastic about Davidson’s appointment. “Mark brings exactly the combination of skills we need to progress the already impressive success of this new line,” he said. “RedNet represents the high end of our professional audio market. It brings together all our skills, old and new – in analogue and digital design, mic preamps, digital conversion and now networking – and takes them to new heights. The RedNet line has extraordinary potential, and Mark will be central to realising our ambitions in this area. We are pleased to welcome him to the company at an important point in our continuing expansion.”