LOUD Audio has appointed Holmusic Group as its new distributor in Italy.
Holmusic’s Adagio Italia division will look after sales, marketing, distribution, and customer service for the Mackie brand in Italy.
“For nearly 30 Years, Holmusic Group’s Letusa division in Spain has been an outstanding distribution partner for Mackie,” remarked Tony Williams, LOUD director of sales, EMEA. “I am delighted that we are able to expand their winning formula into Italy. With the recent expansion of the Mackie product range and Adagio Italia’s marketing and logistic capabilities, our brand presence in this important market will develop strongly during 2019.”
Daniel Alorda Derksen, Holmusic’s CEO, added: “We are proud to be expanding Mackie distribution into Italy. Holmusic’s Letusa division has enjoyed a long and successful partnership with Mackie, and we were proud to be awarded ‘Distributor of the Year for 2017’ at the NAMM show. At Holmusic, we have always worked to adapt our approach to the changing marketplace, and we are confident we will be able to fully embrace Mackie’s future growth and innovation. We value our strong partnership with Mackie, and look forward to a strong and mutually successful relationship.”
Adagio’s Michele Palladino and Maurizio Curto will oversee operations in Italy. “We are thrilled to have this great opportunity,” Palladino stated. “Mackie is a brand that has always stood out for its high technological content, creating products characterised by great quality and fantastic design.”