At a time when professional audio trade shows are in a state of flux, the NAMM show remains the go-to event for manufacturers, suppliers and customers across all sectors of the industry. Taking place between January 25-28 at the Anaheim Convention Centre in California, the winter NAMM show will have an extended pro audio space this year, something that has attracted previous exhibitors to display at the LA show once again - including manufacturer L-Acoustics.
We spoke to Stéphane Ecalle, director of marketing at L-Acoustics, about why it's setting up a stand at the LA show next week.
"NAMM has always been an important trade show on the global calendar of events. L-Acoustics did exhibit years ago, but in the recent past, we’ve limited our presence to attending as visitors. With the recent addition of more floor space, and a clear objective by NAMM to dedicate this space to the professional audio industry, the show has taken on a bigger and more important place in our agenda.
"This year, L-Acoustics will be present with a dedicated booth space – visitors can stop by to see our Syva colinear source system or meet with our team on booth 18007 on level two of the Anaheim Convention Center North. In addition to the booth, we’ll present demos of the L-ISA Immersive Sound Art platform in meeting room 17209, also on level two of ACC North.
"In particular, we’re pleased that the additional space at NAMM has allowed us the opportunity to redeploy our presence at this show, especially with a dedicated meeting space that will allow us to demonstrate products that can’t be done in a booth. NAMM seems to be growing naturally to take its place as the essential gathering for the live sound industry, a nice compliment to the summer Infocomm show which attracts a more AV and installation audience. An additional encouraging sign is NAMM’s efforts to focus on educational outreach, something that we find a plus for the industry and which we are closely watching.
"We’re looking forward to our enhanced presence and to working with NAMM as they continue growing their outreach to the live sound industry."