K-array has launched K-array USA, as of December 1, with a new facility located in the greater Boston area.
The Italian manufacturer will directly oversee operations of the sales, marketing and service of K-array's audio solutions in the US.
The new operation is headed by K-array global business development director, Rusty Waite who will work alongside manufacturer representatives SG Western (California, Nevada, Arizona), Media Concepts (Texas, Oklahoma, Arkansas, Louisiana, Mississippi) and On The Road Marketing (New York City, New Jersey), who will cover their respective territories to grow the brand in the market.
"It is the right time for us in regards to the company's growth to invest more of our resources into the expansion of K-array in the United States," explained Waite of the structural update and distribution change. "It increases our accessibility and provides us with the opportunity to build stronger relationships with US customers, which is crucial for long-term success in the US."
The new members of the K-family, including those from Italy such as K-array president Alex Tatini, will be at the NAMM Show in Anaheim, CA, from January 24-27 2019. Located in Demo Room #202B, they will be providing industry expertise and hands-on demonstrations of several products from the K-array portfolio throughout the event.