Joined up thinking: collaborations in pro audio - PSNEurope

Joined up thinking: collaborations in pro audio

“Individually, we are one drop. Together, we are an ocean,” opined Ryunosuke Satoro. It's probable that the late Japanese poet didn't have professional audio in the forefront of his thoughts when he made that observation, but the sentiment still resonates as a number of manufacturers seek out collaborators who can help them to make waves around the world.
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"Individually, we are one drop. Together, we are an ocean," opined Ryunosuke Satoro. It's probable that the late Japanese poet didn't have professional audio in the forefront of his thoughts when he made that observation, writes David Davies, but the sentiment still resonates as an ever-increasing number of manufacturers are seeking out collaborators who can help them to make waves – no pun intended! – around the world.

The reasons for initiating a collaboration can be many and varied. For example, an individual customer might request a new hardware or software feature that cannot be satisfied by the company on its own. Alternatively, a business may wish to seek strength-in-numbers as it begins to explore a hitherto-unfamiliar market, or simply aim to reduce long-term R&D expense – an approach that seems especially attractive in the current climate.

content.prosoundnewseurope.com/issues/PSNE1106.pdf#page=46

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