JBL has been awarded two Gold and one Silver Stevie Awards across marketing and public relations categories by the American Business Awards for the brand’s 2018 JBL Fest activation.
The brand’s event was praised for its “brilliant strategy and execution,” with judges calling it “a phenomenal multi-channel promotional campaign.”
More than 3,800 nominations from organisations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. JBL Fest was awarded for its creativity, strategy and execution with the following:
GOLD: “Communications or PR Campaign of the Year – Events & Observance”
GOLD: “Marketing Campaign of the Year – Electronics”
SILVER: “Brand Experience of the Year – Business-to-Business “
Created in 2017, JBL Fest is an immersive three-day brand event featuring musicians and celebrity personalities in entertainment, sports and pop culture. This past year’s event was hosted by model Olivia Culpo and included performances by Pitbull, Ellie Goulding, Tinie Tempah, and DJ Tigerlily. Additionally, Kevin Garnett, Magic Johnson, Priyanka Chopra, Quincy Jones, AR Rahman among other Hollywood A-listers were in attendance.
“JBL Fest is such a unique way for our customers and fans to truly live the brand experience and we couldn’t be prouder to be acknowledged by the American Business Awards for our work,” said Ralph Santana, chief marketing officer at HARMAN. “Receiving three Stevie Awards including a Gold for ‘Marketing Campaign of the Year’ for Electronics is a tremendous achievement, and we are so honoured the judges thought so highly of our brand activation.”
The American Business Awards are the US’s premier business awards programme. All organisations operating in the US are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Stevie winners will be presented their awards on June 11 in New York.