The first major European trade show of the year is happening at the RAI Centre in Amsterdam this week, as Integrated Systems Europe opens its doors to crowds in Amsterdam between February 6-9. Traditionally an installation expo, the event is now drawing in more pro audio brands than ever before. We asked some of the top audio exhibitors at ISE to explain the show’s relevance to today’s market.
Andy Niemann, director of business communication at Sennheiser, shared his thoughts exclusively with PSNEurope.
ISE is the fastest growing trade show in the industry – why do you think that is?
We believe that the rapid growth of the ISE trade show is mainly due to the end users and decision makers understanding that pro AV solutions have a really positive impact on the way they can realise their individual goals across all verticals, be it in the corporate, education, hospitality or government market.
With easy access from anywhere, ISE is a perfect meeting place where end users, manufacturers, service providers and intermediaries come together to share information about the latest trends, experience the most recent offerings, and discuss challenges and requirements for releases planned in the future.
Why is ISE so important these days for the pro audio market?
Everyone in the industry knows that the pro AV industry is dominated by the V, to a certain extent. A lot of technologies have come to the market in recent years, particularly in the video sector, which have led to massive improvements of the user experience. Now, it seems that there is an ever-increasing demand from the market to constantly improve audio solutions to bring the sound experience on par with the already very good visual experience.
Audio is an indispensable part of the overall experience of an AV solution. After a period of relative quiet in terms of real innovation in the pro audio industry, now is the time to bring new technologies to the market, such as beamforming microphones, deployed by Sennheiser as part of our TeamConnect product portfolio.
On top of that, there is a strong need to simplify operation of, for instance, wireless audio gear. No one wants to dive into menus and sub-menus to make frequency adjustments anymore and, especially, not for multiple devices individually. More and more, end users and decision makers value manufacturers like Sennheiser focussing not only on the product itself, but also on the efficient and cost-effective setup, management and maintenance of a fleet of products. This is why we are defining digital workflow as the focus topic for this year’s show. In brief: ISE for us is the perfect platform to demonstrate the advances that are being made in audio in all aspects of pro AV.