The next edition of the Integrated Systems Europe trade show will feature a new conference dedicated to the use of lighting, sound video and staging technologies in large scale entertainment and sporting environments.
Taking place on Monday 30 January, the conference is being organised by Mondiale Publishing in association with its publications TPi and mondo*dr.
The 2012 edition of Dynamic Events will focus on international ceremonies which receive a global televised audience and, therefore, pose very specific challenges to the events community.
An outline programme for Dynamic Events 2012 is available now (see the website, link below, for more details). The day will begin with a keynote speech from Ric Birch, CEO of global ceremonies production company Spectak, while a series of panel discussions will address issues relating to video and projection, audio and lighting design. Confirmed panellists include Gary Hardesty, chief designer and project manager for audio systems at the Beijing Olympic opening and closing ceremonies; Ross Ashton, who was responsible for pitch projection at the closing ceremony of the South Africa World Cup; and Durham Marenghi, lighting designer for the Beijing Olympic handover ceremony.
Mike Blackman (pictured), MD of Integrated Systems Events, commented: “Every year for the past three or four years, we have seen a substantial increase in the number of ISE attendees who list ‘live events’ as a major source of revenue. Many C-level people in business today grew up on rock & roll, and their desire to inject their brands with the energy and production values of concert touring has made the live events market an increasingly fertile hunting ground for the professional AV and systems integration community.
“We are therefore delighted to be hosting the inaugural Dynamic Events conference at ISE 2012. As well as giving many more of our attendees a reason to arrive in Amsterdam a day early, the conference will also attract manufacturers, distributors, brand managers, event designers and other professionals from this market who have not previously visited ISE.”