Greg Parmley will visit 26 festivals across Europe in just over four weeks in pursuit of the first-ever Guinness World Record for ‘Most Festivals Visited in 30 Days’.
Travelling on a 1200cc BMW motorcycle (an R1200R Classic), Parmley – who edits ILMC-affiliated live music industry publication IQ magazine – will start his record-breaking journey at Glastonbury on 24 June. In the course of his 5,500-plus mile trip, he will visit festivals in Belgium, Luxembourg, Germany, the Czech Republic, Poland, Slovakia, Hungary, Serbia, Slovenia, Croatia and Switzerland, winding up at London’s High Voltage Festival on 23 July.
“I was trying to think of an excuse to get out of the office and onto a motorbike for a few weeks, and then I started joining the dots around festivals in Europe,” said Parmley (pictured). “No-one’s ever attempted to visit this many before, although there may well be a good reason why not! I’ve always been a huge festival fan but I may have gone a little overboard this time…”
The marathon journey will serve to highlight the cultural and economic importance of simmer festivals. In the UK alone, they account for over 25% of all concert tickets sold, with a total audience spend of £546million (source: UK Music report Destination: Music).
The trip is being supported by RFID and access control specialist Intellitix. Company MD and veteran concert promoter Serge Grimaux remarked: “Intellitix is thrilled to be sponsoring this brilliant idea. I think this is the beginning of a trend; next year I bet several people will be joining Greg or simply following the path he will open this summer. Intellitix is all about innovation and great ideas so I wanted to get involved. I can’t wait to start reading the blog!”
Parmley will be blogging and documenting the trip at www.facebook.com/RidetoLive2011 and other outlets.