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IBC2013: Avid unveils ‘redefining’ S6 control surface

Avid has unveiled a “major new addition” to its family of control surfaces for sound recording, mixing and editing at IBC. A new Customer Association initiative was also launched at the exhibition in Amsterdam.

Avid has unveiled a “major new addition” to its family of control surfaces for sound recording, mixing and editing at the IBC show in Amsterdam.

Built for “audio professionals in the most demanding production environments”, the S6 is designed to reduce time spent in the studio.

Pictured at IBC is Avid audio expert and demonstrator Gil Gowing with the S6 surface.

“Working in ever more complex environments with fast project turnarounds, mixers need intuitive, tactile control of editing and mixing, and the ability to easily work with other artists, engineers, and facilities,” said Chris Gahagan, senior vice president of products and services at Avid. “Drawing on more than 20 years of leading edge innovation, the S6 delivers the game-changing modularity, superior ergonomics, and streamlined collaboration to meet mixers’ changing business requirements.”

Constructed around on the same technology that is core to the ICON and System 5 product families, the S6 can simultaneously control multiple Pro Tools and other EUCON-enabled DAWs over simple Ethernet, S6 also “speeds workflows and enables network collaboration on a single integrated platform”, says the company.
Key factors about the surface include a customizable, scaleable modular design, ergomomic considerations and “intelligent studio control”.

Avid S6 will be available at Avid resellers worldwide in from October 2013.

A second major announcement detailed Avid’s new Customer Association, a “comprehensive initiative designed to provide essential strategic leadership to the media industry, collaborate with key industry leaders and visionaries, and deepen relationships between the company and its customers.”

The company will hold the association’s first event on 4-5 April, 2014 – just prior to NAB.

“With our long heritage as the most proven and trusted technology leader in the media industry, Avid is fortunate to have gathered the largest and most forward thinking community of media organizations and creative professionals as our customers,” said Louis Hernandez, Jr., president and CEO of Avid. “Our work together has allowed Avid to develop a clear understanding of the pressures that creative and media professionals face today. Building on our culture of collaboration, we will work together even more tightly to navigate the evolving media landscape and provide strategic direction for the entire industry.”
PSNEurope is the only pro-audio publication that has been invited to meet with Hernandez in person to talk about the current state of the company. A full report will appear in next month’s issue.