HHB and its post-specialising subsidiary, Scrub, recently undertook the UK debut of Avid’s Pro Tools|HDX and Pro Tools 10 during a special event at the House of St. Barnabas in London’s Soho Square.
A total of three sessions were held throughout the day by Avid audio application specialist Simon Sherbourne, who demonstrated new features devised to offer better performance and facilitate easier collaboration. In addition, Eucon application specialist Richard Morson was on hand to discuss the innovative features of the System 5-MC control surface.
There were also extensive discussion of Pro Tools HD 10’s new AAX (Avid Audio eXtension) plug-in format, which has been optimised to enable better workflows and sound parity when sharing sessions between DSP-accelerated and native-based Pro Tools systems. Sales and marketing manager Nathan Eames from plug-in developer Sonnox explained how the company has already established compatibility with the AAX format.
“The launch of Pro Tools 10 and Pro Tools|HDX sees a major step forward for audio post and we were determined to ensure our customers had the opportunity to see it first,” said Scrub sales manager Tina Wallace. “Scrub is on the doorstep of so many of the UK’s top post-production facilities, which not only helps us provide service and support but makes it possible for us to hold local, convenient events for a community that has very little down-time. We saw 120 Pro Tools users throughout the day, both established long-term investors and a distinct trend of new converts. These were all very exciting signs for the future of Pro Tools.”
Avid’s pro channels manager – EMEA North, Ben Nemes, added: “HHB’s launch event was the perfect opportunity for UK customers to see first-hand what we mean when we say that that Pro Tools 10 and Pro Tools|HDX represents ‘a gigantic leap in sound and speed’. The positive reactions we received throughout the day confirm the fact that these new products are exactly what our customers are looking for.”