Paul Van Hees, former director and founder of Apex Audio NV, has joined forces with Hendrik-Jan Gielis, an electronics engineer who was formerly in charge hardware at Apex, to create GiVa Audiovisual Technologies BVBA.
The new company has purchased all the assets and IP rights of the Apex brand as well as the production facilities and all the stock, and has already started shipping.
“We created GiVa with the sole intention of continuing the Apex brand,” declared Van Hees. “Whilst the collapse of Apex as a distribution/integration company was a devastating time for us all, it was no reflection on the Apex product line itself, and I really wanted to find a way to save the brand.”
Apex Audio NV filed for bankruptcy with the Hasselt Court on Thursday, 17 October last year. The company was formed in 1991 by van Hees and Eddy Bergers, supplying digital outboard units (equalisers, system controllers and signal processors) to the live and installation markets. Apex soon moved into working with other brands, and by 2013, was a fully-fledged manufacturing, distribution and solutions business, with a large portfolio of brands spanning several sectors.
The recent Prolight + Sound show in Frankfurt proved to be decisive, says van Hees. “I was able to meet with most of our distributors, and almost all of them want to continue with the brand. Some had even continued to market it during our absence on the market in the firm conviction that a solution would be found sooner or later. I’m glad to say that we have found a solution and we will be able to repay their confidence.”
Van Hees is clear about GiVa’s intentions. “We have very ambitious plans for the Apex brand. We will continue to maintain and develop the current product range and our dedication to the live market, but our plans for the future include a new range of digital products for the fixed installation market as well. Our projects are purely those of a manufacturer. GiVa is neither a distributor nor an integration company, nor will it be.”
GiVa is located in the former premises of Apex and is already shipping.