In a concerted expansion of its pro-audio presence, world-leading MI manufacturer Gibson Guitar has acquired the Stanton Group – the parent organisation of KRK Systems, Cerwin-Vega! and Stanton DJ, reports David Davies.
Together, the companies will form the Gibson Pro Audio division, to be headquartered in Nashville, Tennessee.
PSNE readers with longer memories will be aware that this is not the first time Gibson has looked to make concerted moves into pro-audio territory. The manufacturer acquired digital audio recording and MIDI interface specialist Opcode in 1998, but product development ceased just one year later. Ten years later, Gibson considered a potential merger with TC Electronic and Tannoy parent TC Group, but discussions floundered.
Now, it seems that Gibson is finally prised to take more of a 360-degree approach to live performance and recording with the addition of loudspeaker brand Cerwin-Vega!, studio monitor and accessory specialist KRK Systems, and DJ equipment developer Stanton to its portfolio.
“Right now we have an extremely powerful brand that people recognize and value, but the musical instrument category is inherently limited because people who purchase instruments also need to know how to play them,” said Henry Juszkiewicz, chairman and CEO of Gibson Guitar. “This new division is perfectly aligned with our core. It expands our reach to fellow music lovers and allows us access to 20 in 20 consumers instead of the one in 20 we currently hit.”
“We are very excited to be joining the Gibson family,” said Timothy Dorwart, CEO of the Stanton Group. “This partnership will allow our brands and core management team to continue our growth and momentum in the marketplace within our shared channel while the association with the iconic Gibson brand gives us the opportunity to quickly expand our customer base. Moreover, we bring technical resources that will enhance the R&D capabilities of both companies.”