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Fraser to head UK sales for APG

APG has announced the appointment of Scott Fraser as head of APG’s UK sales operation.

APG has announced the appointment of Scott Fraser as head of its UK sales operation.

Fraser is an experienced pro audio professional and is joining the role with a strong technical background. His experience includes a stint as installation manager for Yamaha’s installed sound division.

Vice president of global sales for APG Bruno Garros, says: “The traditional distribution model puts too many obstacles between us and the customer. We felt very strongly that the best way forward for us was to have a direct link into the UK with someone who is actually employed and trained by APG – it means a direct link to the factory, to R&D and to marketing with access to all of the resources that we provide as a company.”

“APG’s portfolio offers unique technology, sounds fantastic and is backed up a great team of people who are passionate about what they do,” says Fraser.

“I can think of many rental companies that will be very interested in listening to what APG has to offer and buying into the APG family. Also, the high level integrators who really care about their sound will love the options we can provide. Whether it’s off-the-shelf products, RAL color-matched or an entirely bespoke product, there’s nothing we can’t cover,” he adds.