Focusrite Pro has appointed Mario de Arce to the position of western US accounts manager.
Reporting to national sales manager, North America, Kurt Howell, De Arce will be responsible for growing sales of Focusrite Pro’s Red, RedNet and ISA lines. Working closely with channel partners, he will deliver product sales strategies and workflow solutions on Focusrite Pro’s portfolio of multi-format audio interfaces, modular audio-over-IP solutions, microphone preamplifiers and analogue signal processors.
Rich Nevens, VP of global sales, Focusrite Pro, said: “Mario joins us in Los Angeles, serving the large TV and film post-production and music markets here. He has the strong technical sales and presentation skills needed to help build our presence in the Hollywood post community.”
De Arce added: “It is an absolute pleasure to join the Focusrite Pro team and to have the opportunity to represent such fantastic solutions. I look forward to working with more innovative solutions to advance Focusrite Pro’s offerings in the music and post markets.”
De Arce join Focusrite from Avid where he was pro audio solutions specialist. Previously, he served as pro audio sales manager for Audio One and Apogee’s R&D testing engineer and South American sales representative.
The appointment comes days after Focusrite announced the launch of its new Focusrite Pro division, formed to "serve the specific needs of audio professionals".
Focusrite Pro aims to improve the workflows of audio professionals by removing creative and technical barriers, replacing them with scalable audio solutions that meet individual requirements.