Focusrite has announced the launch of its new Focusrite Pro division, formed to "serve the specific needs of audio professionals".
Focusrite Pro aims to improve the workflows of audio professionals by removing creative and technical barriers, replacing them with scalable audio solutions that meet individual requirements.
Focusrite currently maintains four brands (Focusrite, Focusrite Pro, Novation and Ampify). The Focusrite Pro division will oversee three product ranges: red multi-format audio interfaces; RedNet modular audio-over-IP solutions; and ISA microphone preamplifiers and analogue signal processors.
The new division is led by Richard Nevens, vice president of global sales. He said: “Focusrite Pro seeks to engage with professional audio clients, both pre- and post-sale, as they transition their workflows and facilities to an audio-over-IP infrastructure. Dante technology provides capabilities and a level of flexibility not previously available, and Focusrite is the leading provider of this technology throughout this significant industry transition.”
He continued: “Focusrite Pro is the client-facing team, supporting them as a trusted advisor, providing both technical guidance and recommended sales solutions that are tailored to their workflows. This includes arranging demos, providing system integration recommendations, offering comparative proof points through the sales engagement process, and further assistance to ensure the client's needs are met."
Tim Carroll, CEO, Focusrite Audio Engineering, said: "The sole focus of Focusrite Pro is to enable audio professionals with best-in-class audio solutions for modern-day workflows. Audio professionals now have a dedicated team of professional audio product designers and sales and support staff. This new team will help them build and deploy solutions that address the needs of modern-day audio production in broadcast, post-production, music production, live and installed sound.”