Focusrite’s VP sales and marketing for Latin America, Pepe Reveles, has been made responsible for ADAM Audio’s loudspeaker portfolio as its international sales manager following the company’s acquisition by Focusrite.
Based in Mexico City, Reveles will be the new contact for ADAM Audio’s existing distributors in Central and South America.
With over 25 years’ experience working in the media and entertainment industries across Latin America (Digidesign, Avid Technology, Focusrite), Reveles knows how to bring creative tools and workflows to high-profile broadcast and production facilities and to meet the needs of pro audio distributors.
“We are extremely pleased to benefit from the talent and experience of Pepe as our new sales manager in Latin America,” said Alexander Sacken, sales and marketing director at ADAM Audio. “Thanks to his outstanding track record in the industry, we see this as a key development in intensifying our engagement with the South American market. We plan to ramp up marketing activities and forge closer connections to both customers and partners across the region. Pepe will be instrumental in implementing our long-term sales strategy moving forward.”
Focusrite’s director of global marketing and sales, Damian Hawley, commented: “Having worked with Pepe for years, I’m excited about the new opportunities someone with his expertise can offer ADAM Audio in Latin America. Year for year, we see Latin music growing into a stronger part of the worldwide mainstream. This move utilises synergies afforded by the acquisition of ADAM Audio by Focusrite in a way that will help both brands expand in one of the world’s most exciting pro audio markets.”