Pro-audio supplier Orbital Sound has become the first distribution partner anywhere for Flare Audio Limited, PSNEurope can reveal.
Chris Headlam’s south London-based sales and rental operation will represent the entire Flare portfolio of live, studio and installation loudspeakers to the UK and Irish markets.
Flare Audio managing director Kristin Hanson says: “Our two companies have complementary backgrounds – live touring, entertainment installations, studios and events – making for an extremely powerful combination. At Flare, we are introducing what is essentially a new approach to sound reinforcement, making the choice of our first major distributor absolutely key. We were looking for a company that would embrace new ideas and relish the prospect of bringing real innovation to the marketplace, while always putting the customer first. Orbital Sound has an outstanding reputation on all counts, and represents the ideal match for us.”
Orbital sales director Tom Byrne continues: “Flare Audio’s innovative R&D approach has created a range that delivers high definition audio with exceptional vocal clarity. This is combined with an extremely accurate sonic footprint that is present in every Flare Audio design – from the studio monitors to large-scale stadium line arrays. This unique blend is something that excites us from a distribution perspective.”
No stranger to controversy, Flare Audio founder Davies Roberts has raised eyebrows in some circles with his range of designs based on the theory of Waveform Integrity and the filing of patents for concepts including ‘Space’ enclosure structure technology and ‘Vortex’ exhaust technology.
Tom Byrne – pictured here with Roberts – says Orbital’s first task will be to establish a nationwide network of partner dealers for the products.
“We have a broad canvas to work on,” he notes, “with products that deliver outstanding performance whatever the application, across the live entertainment market, commercial venues, AV, houses of worship, studios, festivals and touring.
“We will also be putting in place the very best of training and application support, combined with building market awareness.”
With operations in the UK and in the US, Orbital Sound supplies professional audio solutions for sale or rental to clients worldwide, and is ISO 9001 certified in the UK.
News of the deal will be made public during demo sessions at the Brighton Centre on 14 January 2014.