TC Group’s VP of marketing Mark Flanagan has decided to leap off the pro-audio mantle in pursuit of a new adventure, PSNEurope can reveal.
After 13 years with sleeves rolled firmly up in the deep end of MI and Professional Audio marketing, Flanagan departs TC Group and the pro-audio industry at large to take up a senior marketing and product management post at Peak Scientific – world leaders in the world of laboratory and industrial gas generation.
While it seems like a radical switch on the face of it, Flanagan insists the new direction has many parallels. “It’s a chance to build a new team and put the marketing skills and practices I’ve honed in the audio world to the test in another sector – again working for a British technology manufacturer, with a global presence and rapid growth. In many ways, practicing the same profession but with a different subject matter and marketplace,” he says.
While it’s currently unclear as to what TC Group’s plans are for appointing a replacement, Flanagan is keen to assert that his time working with Tannoy and Lab.gruppen have been the most rewarding years of his working life and the decision to turn the page wasn’t an easy one.
“Whatever happens next, I feel lucky to have enjoyed the opportunities I’ve had with TC, and leave behind one of the best in-house marketing teams in the business,” he says.