First pair of AT5040s sold in the UK

Intrigued by the four rectangular diaphragm design, Surrey-based Richmond Film Services has snapped up the UK’s first two of Audio-Technica’s flagship 50-series microphones, launched at AES in October.
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Shortly after the first of Audio-Technica’s new 50-series microphones made its UK debut at BVE North, Surrey-based Richmond Film Services (RFS) has purchased of the first pair of AT5040s in the UK. RFS managing director Nigel Woodford explained: “We first learned about the AT5040 from an Audio-Technica emailshot following the microphone’s launch at AES in October, and I was immediately interested by the four rectangular diaphragm design,” said Woodford. “I knew that there would be a great deal of interest in the microphone from our clients, so it wasn’t a difficult decision to invest in a pair. Richmond Film Services is increasingly active in the recording studio – as well as broadcast – hire market and I know many people will be keen to try the AT5040 in their search for the ultimate vocal mic.” The AT5040s will supplement RFS’ existing stock of Audio-Technica microphones, including an extensive array of broadcast stereo mics and AT4080 and AT4081 phantom-powered ribbon microphones; another purchase made after shortly after their launch in 2010. “We weren’t at all concerned about making the investment in the new AT5040 before we’d seen the mic,” said Woodford. “Our existing Audio-Technica stock is in very regular use and we know the level of quality to expect with this new high-end model. We’re very much looking forward to receiving the microphones in the next few weeks and getting them into clients’ hands.” www.audio-technica.com

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