A valuable lesson learned in the last 24 hours. There is one piece of information you need to retain, at all costs. Your credit card PIN? Your mobile number? Your date of birth, even? No, no, no. They hold no currency, when it comes to importance. The single most important word you need to write down and conceal, to repeat a hundred times, to tattoo on an intimate part of your body – but you must never, EVER lose – is….
The password to your iTunes account.
I couldn't remember it, and got myself locked out of the 'Sign In', because of a 'security issue'. Repeated attempts to 'Reset the Password' led me into a downward spiral of ongoing security blockages. After an email exchange with Apple Support in the US (who were, I must say, very punctual and infuriatingly polite in their responses) I was pointed at phone support. At 3.15pm yesterday afternoon, Ireland called me and spent around 45 minutes trying to log me on. During that time – and much to my amusement – I was party to the iTunes hold music. Johnny Cash's Ring of Fire first (yep, Johnny, I wasn't comfortable either). Then Natasha Bedingfield's Unwritten (which is where I went wrong not noting down the password). And Gotye's Somebody That I Used to Know (how I felt by the end of the phone call, when I'd forgotten the Apple person's name).
What's more, the quality of the audio was more akin to half-tuned AM radio than pristine encoded MP3 AAC technology (or whatever it is right now – you know what I'm talking about). But, by this time, I was poking holes in everything Apple and iTunes.
The call was escalated up the chain, and still we couldn't log me on – after another 20 minutes – and despite trying another Mac in the office and – YES! – turning my machine off and on again. (EVEN APPLE ASK YOU TO DO THAT! That has to be some kind of result.)
As it stands, the issue is still not resolved. I'm awaiting another call tomorrow. Hopefully, 'someone in engineering' can fix my problem. AND ALL BECAUSE I lost my BLOODY password.
Be warned, readers. Don't make the mistake I made. Safeguard that combination of letters and numbers – including upper and lower case characters, of course – with your life.
Dave Robinson, editor, PSNEurope