The manufacturer has been making use of YouTube, while its Facebook page has already received the ‘thumbs-up’ from some 300 visitors.
“We know from the many letters we have been receiving now for years that the brand Dynacord enjoys genuine cult status in the eyes of many on the pro audio scene,” said Robert Pletz, communication systems’ marketing manager. “These Dynacord fans already formed a community before the term was even fashionable. It was only logical, then, that we should offer all these avowed friends a sort of digital home.”
As well as comments submitted by individuals and a wealth of product information, the Facebook site offers links to videos, the latest examples of which include film clips devoted to the new flagship of the mixing amplifier range: the PowerMate3. In addition, a variety of other Dynacord product videos recorded during the ProLight+Sound are now available on the company’s YouTube channel.
A special task force assembled from Dynacord’s development, sales and marketing departments will manage content on both sites to ensure a steady stream of new, up-to-date information.