Germany-based company DirectOut has appointed VCR as the exclusive distributor for Colombia.
VCR will handle distribution of all DirectOut products, as well as assisting the existing clients with the technical and sales information.
Founded in 1993, and based in Bogotá, Colombia, VCR has helped introduce digital audio to the Colombian market. It has been the sole distributor of professional audio and video brands in Colombia for more than 25 years.
VCR's CEO, Hernan Suescun, commented: “As a company, we aim to offer our clients the most advanced technologies available to the audiovisual world, especially now that new IP technologies are rapidly developing. DirectOut has the best solutions in terms of audio networking, routing and conversion along with a well-known quality and reliability.”
Business developer at DirectOut, Lorenzo Sassi, added: “A few months after we met with VCR for the first time it was quite clear to us that both companies had a common interest in developing their business together. VCR not only has skills and a deep knowledge of our products, but also has the passion that we look for when we are searching for a new distributor. We came together, and we are totally convinced that VCR is the perfect distribution partner for us in Colombia.”