Swiss manufacturer Cymatic Audio has brought in Riverside Audio to handle the exclusive sales representation of all Cymatic products in the UK from January 1, 2018.
Riverside’s immediate priorities will be to restructure the current dealer network while running UK training programmes and developing product awareness campaigns to serve local marketing needs.
Riverside Audio is headed up by UK sales veteran, Nick Longland, whose background in the MI and pro audio industry spans almost 20 years, including nearly thirteen years with Sennheiser UK.
He commented: “My role is to provide the best, no-nonsense sales service while looking for efficient ways to sell through. Key to my success is in selecting high quality brands to represent, and Cymatic Audio is a perfect example.
“I was immediately impressed, not only by the existing product range, but also by Cymatic’s forward-thinking approach to technology and their strategy of introducing products to the market that are real solution-providers without breaking the bank.”
Cymatic Audio CEO Arie van den Broek said: “Nick’s experience and vast network of contacts in the UK across both MI and pro audio markets make him ideally placed to represent Cymatic products in the UK. His personal and personable approach and ‘rep firm’ business model are a perfect fit for us, and we are looking forward to a mutually profitable working relationship.”