Formula Sound has announced the appointment of CUK Audio as exclusive distributor of its products in the UK and Eire.
According to Formula Sound, CUK Audio will be an integral part of the brand development programme recently put in place by the management of Formula Sound with new product releases, a new marketing and PR package, and an expansion of international business.
Stuart Thomson (pictured), MD of CUK Audio, commented: “Formula Sound is a highly respected, technically innovative brand which complements our existing portfolio and expands our capability as a complete system provider in the market sectors we serve. The products are well-known for their outstanding audio quality and reliability, and we believe that we can add value and enhance sales by providing the first class technical back up and support that is the foundation of CUK Audio’s business.”
Devshi Gami from Formula Sound added: “The appointment of a UK distributor enables us to focus on design, manufacturing and our ambitious plans for developing our product range. We chose CUK Audio as they have a good attitude and I’m sure we will work well together. The fit is good for our target markets and they really appreciate the importance of customer service and support. As we grow our international business it’s important for us to have our UK market in safe hands and we believe that Stuart and his team will do a fabulous job.”