Pro audio distributor CUK Audio has announced a new dealer partnership scheme designed to help retailers provide their customers with the best possible services and support.
The news of the scheme comes shortly after the announcement that dB Technologies has appointed CUK Audio as its exclusive UK distributor.
Managing director for CUK Audio Stuart Thomson (pictured) explains: ‘CUK Audio wants to operate an effective partnership with our dealers, which benefits both them and the customer. This new scheme will ensure the retailer/pro partner gets the most suitable inventory for them and consumer gets the best possible product backed by great customer service and support.’
CUK Audio says: “The new dealer partnership scheme creates an approved tiered network of retail partners and pro partners. Each tier will have access to its own specifically designed and suited range of dB Technologies products. CUK Audio will be working with the new partners to provide the highest level of customer service, offering uniformity and consistency of marketing, promotional support and back-up.”
The CUK Audio sales team will continue to handle all direct sales to installation and rental/production companies and industry veteran Damon Crisp, of DAC Pro-Media has been recruited to further support CUK Audio with the distribution of dB Technologies throughout the UK.