Adam Hall Group has unveiled a corporate rebrand that will see a €20million investment in two new building complexes at the company’s headquarters.
The company cited a ‘service commitment to customers, partners and event technology professionals worldwide’ as the thrust of the rebranding exercise as it aims to increase the transparency of its solutions portfolio.
“The dynamic markets of our time require bold courage, mobility, innovation and high customer orientation,” said CEO Alexander Pietschmann (pictured right). “Our new positioning underscores the identity of the Adam Hall Group and clearly expresses what drives us. Our customers’ needs are our main focus, and we want to provide professionals with innovative, user-friendly and affordable event technology solutions to enable more people to realise their creative ideas.”
Those ‘dynamic markets’ are now set to extend outside of Europe as Adam Hall looks to grow partnerships internationally. These include with the Musical Distributors Group in the US; Siam Music Yamaha in Thailand; Great Wall Musical Instrument in China; and many others in Asia and the Pacific, the Middle East, Africa and Latin America.
The growth is also evident at the company headquarters in Neu-Anspach: With an investment of over €20m, the new 14,000sqm Logistics Park is currently being built to increase warehouse capacity. Almost 10,000 pallet spaces and 17,000 container spaces will be available upon completion in late 2017. In Spring 2018, the Adam Hall Group plans to open the new Experience Centre located in the new Adam Hall Str. 1. This will include a fully-equipped product showroom, a large theatre auditorium for live demonstrations, facilities for the Adam Hall Academy and the company restaurant. The integrated R&D department located in the other half of the Experience Centre houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for designing, modelling and 3D prototyping.
“After more than 40 years serving the industry, we are proud that Adam Hall is a well-established name among professionals in event technology,” said Markus Jahnel, COO (pictured left). “With so much growth and expansion, especially in the last 10 years, the company has gradually evolved into a manufacturer and full-scale provider of event technology solutions. The comprehensive range of pro audio, LED lighting, stage equipment and hardware underlines this.”
Nikke Blout, global marketing director, added: “Future-oriented innovations – created with passion by people for people – and increased focus on delivering customer-oriented solutions are just a few of the key messages, which the new positioning and new corporate design aims to transport. All of this gives customers, partners and the industry a clearer picture, and above all, an understanding of the values of the Adam Hall Group.”