The new office is a key element of the broadcast infrastructure and interconnection equipment supplier/manufacturer’s strategy to move closer to its partners in one of its leading markets.
The new Dubai office will open before the CABSAT show and will enable Canford to provide close support to the growing number of key players in the regional industry with whom they are already working. It will also offer a platform to service some of the rapidly emerging East and North African markets.
“Canford has been operating within the region very successfully for over 20 years now – so much so that most of our top ten export markets are in the Middle East,” said Canford CEO Leif Friestad (pictured). “Our products already form the core infrastructure of some of the region’s major projects such as the Education City in Doha and the television centre in Riyadh. Opening this office reflects our continued commitment to our partners in the region and enables us to react even more quickly to their needs. It also gets around practical issues like the time difference, we can respond there and then.”
Canford anticipates the new office will become crucial to its global operation and potentially a stepping stone to other emerging markets such as the Indian Subcontinent.